Annual Revenue
$16.5M
TLC total (TLC + Surfbox)
Target Gross Margin
>31%
Retail target threshold
Lumber Futures
$582
↓0.33% today | +3.84% /mo
Canadian Tariff
45%
⚠️ Up from 14.5% in 2024
Surfbox Revenue
~$1M
Approaching target 🎯
Social Launch
Apr 30
Surfbox social media go-live
📊 Margin Landscape by Category
Based on strategic targets — update with Epicor actual data
Retail Seasonal Target
Contractor Volume
Benjamin Moore Paint
Dimensional Lumber
Treated / Decking
Hardware / Accessories
⚠️ Tariff pressure will compress dimensional lumber margins further — reprice now
📈 Market Indicators
Lumber Futures (MBF)
$582.05 ↓0.33%
Lumber 1-Month Change
+3.84% ↑
Mortgage Rate (30yr)
6.45%
NJ Single-Family Starts
-14.2% Mar ↓
NJ Building Permits
-5.4% Mar ↓
Ocean County Permits
+47% YTD ↑
Brent Crude Oil
~$109/bbl ⚠️
Canadian Lumber Tariff
45% ⚠️
S&P 500
6,611.83 ↑
📦 Surfbox — Path to $1M
Revenue Progress to $1M Target
~$900K — 90% there
$750K
2
Locations (NJ+NC)
Apr 30
Social Go-Live
1/wk
Video per store
UNITS
Key competitor
🚨 Live Alerts
TARIFF EMERGENCY — ACT THIS WEEK
Canadian lumber tariffs at 45%. Reprice dimensional lumber + PT now. Call top 3 suppliers for inventory conversation. See full brief: /projects/tlc/TLC_Lumber_Tariff_Alert_April2026.md
NJ Housing Starts Down 14.2%
New construction demand cooling fast. Pivot Neal/Denise focus to repair/renovation/remodel accounts — these are most resilient in rate-sensitive environments.
Epicor Credit Card Surcharge Module
Amanda tracking — follow up on timeline. Every week without surcharge = real money left on table.
Ocean County Permits Still Strong
+47% YTD despite state-level softness. LBI is a specific micro-market — hold the line on pricing here.
Architect Brad — TOMORROW 10:15 AM
Firehouse walk-through at 18 New Street, Crosswicks. Don't miss this.
⚡ Top Action Items
🔥 HOT
Reprice dimensional lumber + PT for spring. Tariff cost is flowing through NOW.
👤 Joe → Paul / Joe Young this week
🔥 HOT
Call top 3 lumber suppliers — ask about Canadian-origin % and pricing strategy
👤 Joe → this week
⭐ HIGH
Brief Neal & Denise with tariff talking points for contractor prospect calls
👤 Joe → this week
⭐ HIGH
Pre-buy SPF framing inventory before summer demand spike (if storage + capital available)
🤝 Joe + MacArthur
⭐ HIGH
Surfbox social media: confirm April 30 go-live content is loaded and ready
🦞 Rob + 👤 Joe
📋 MED
Epicor Min/Max system implementation — where are we in Phase 2?
👤 Joe Young — get status update
📋 MED
Edwin junior manager elevation — finalize comp/bonus framework
👤 Joe + Ethan discussion
👥 Key People Status
Paul Devaney
Manager — Tuckerton
⚠️ Final warning issued Mar 2026
Joe Young
Manager — Surf City
📋 Commission spreadsheet pending
Edwin
Jr. Manager (2026 target)
📈 Elevation in progress
Neal & Denise
Outside Sales
🎯 Amon + Pagnotta targets
Amanda
Epicor / Admin
💳 CC surcharge module pending
Robert MacArthur
CPA / Controller
📊 Need: W-2 vs LLC call
🌞 Spring/Summer Revenue Opportunity (Mar–Aug 2026)
💰 Margin Capture Opportunity
$250K+
Identified in seasonal pricing brief (Apr 3). Retail customers pay premium. Window: now through August. Must reprice BEFORE contractor season peaks.
🏗️ LBI Remodel Pipeline
+47%
Ocean County permits still up YTD. LBI average sale: $2.26M (+49.6% YoY). High-value homes = high-value renovations. This is TLC's sweet spot.
⚓ 539 Building Opportunity
$350K+
Marine store concept + contractor quick-stop hybrid. Yr 1 revenue model: $280–$410K. LBI has no marine supply chain competitor. Research complete — decision awaiting Joe.
🔧 Active Projects
EPICOR MIN/MAX
Inventory management system. Phase 1 complete. Phase 2 (SKU tiering) in progress. Target: $325K inventory optimization.
Owner: Joe Young | Status: In Progress
CALIFORNIA CLOSETS PARTNERSHIP
Trade program + showroom-in-store at Surf City. Full analysis done. Revenue projections solid. Awaiting Joe's go/no-go decision.
Owner: Joe | Status: Decision Pending
SURFBOX SOCIAL MEDIA
April 30 go-live. 7-post launch week plan ready. May calendar done. Hashtag bank built. Pre-launch checklist complete.
Owner: Rob + Joe | Status: Launch Ready ✅
CREDIT CARD SURCHARGE
Epicor automation module. Amanda tracking timeline. Every week delayed = uncaptured revenue. Push for completion before summer peak.
Owner: Amanda | Status: In Progress ⏳
CONCRETE DRAIN INSTALL
Target: completion before Easter (Apr 3). If not done — get status. This was a pre-spring infrastructure item.
Owner: John Blum | Status: Check in
FORKLIFT ACQUISITIONS
2026: One used diesel dually + one low forklift for Tuckerton. 2027: Additional diesel dually. §179 expensing preferred. MacArthur to confirm.
Owner: Joe + MacArthur | Status: Sourcing