# 📦 Surfbox Social Media — April 30 Launch Checklist
**Date:** April 8, 2026 — 22 Days Out  
**Prepared by:** Rob Lobster 🦞  
**Goal:** Execute flawless social media launch on April 30, 2026

---

## Status Check

✅ Content calendar created (March + April weeks planned)  
✅ 7-post launch week plan drafted  
✅ 5 content pillars defined  
✅ Google Ads strategy ready  
✅ Cross-sell program with TLC documented  
⬜ Video content shot and ready (1 per store per week)  
⬜ Social accounts set up and verified  
⬜ Google Ads account funded and campaigns built  
⬜ Facebook/Instagram Business pages live  
⬜ First week of content queued in scheduler  

---

## The 22-Day Sprint Plan

### Week 1 (Now through April 14) — SETUP
**Joe/Paul to action:**
- [ ] Confirm Facebook + Instagram Business pages exist for Surfbox
- [ ] Grant Rob admin access (or take screenshots of what's needed)
- [ ] Set up Google Business Profile if not done
- [ ] Shoot 2-3 intro videos: "The Surfbox Story" + facility tour NJ + facility tour NC

**Rob to prep:**
- [x] Content library of 30 captions ready to deploy
- [x] Hashtag strategy documented
- [x] Google Ads campaign architecture ready to build

### Week 2 (April 14–21) — BUILD
- [ ] Queue first 2 weeks of content in Meta Business Suite
- [ ] Build Google Ads campaigns (search + display)
- [ ] Set up Surfbox email capture on Facebook/Instagram bio links
- [ ] Create "spring storage special" offer for launch week

### Week 3 (April 21–27) — PRE-LAUNCH
- [ ] "Coming soon" teaser posts (3 total, building hype)
- [ ] Announce April 30 as "go live" day to followers
- [ ] Finalize Google Ads budget ($1,000/month → launch at $250 first week)
- [ ] Test all links, forms, contact methods

### Launch Week (April 28 – May 4)
**Day 1 (April 28):** Teaser — "Something big is coming"  
**Day 2 (April 29):** Behind the scenes — show units, staff, the yard  
**Day 3 (April 30 — LAUNCH DAY):** 🎉 Full announcement + special offer  
**Day 4 (May 1):** Customer testimonial or before/after  
**Day 5 (May 2):** "Why Surfbox" — vs national competition (UNITS)  
**Day 6 (May 3):** TLC cross-promotion ("Your lumber + your storage in one stop")  
**Day 7 (May 4):** Engagement — ask followers a question, build community  

---

## Content Pillars (Reminder)

1. **"We Come To You"** — The convenience story. No driving to a facility.
2. **"Your Stuff, Safe"** — Security, weather resistance, ground-level access.
3. **"Local Roots"** — Ocean County NJ + Outer Banks NC. We're your neighbors.
4. **"The Seasonal Move"** — Staging, renovating, moving. Spring is the season.
5. **"Contractor Partner"** — On-site storage for job sites. TLC + Surfbox combo.

---

## The UNITS Competitive Response

UNITS has been targeting Surfbox territory. Counter-messaging:
- "National chain vs. your neighbor" angle
- **Local service = faster response, personal relationship**
- Bundle message: TLC customer = Surfbox priority (cross-sell)
- Pricing advantage on seasonal rentals (3-6 month contracts)

---

## Video Content Formula

Each video: **30-60 seconds max**, vertical format (Reels/TikTok-first)

**Structure:**
- Hook (0-3 sec): Problem statement — "Got nowhere to put your stuff?"
- Solution (3-15 sec): Surfbox arrives, drops unit, easy access
- Social proof (15-25 sec): Testimonial clip OR satisfied customer photo
- CTA (25-30 sec): "Call/text [number] or visit SurfboxStorage.com"

---

## Google Ads Campaign Setup (Ready to Build)

**Campaign 1: High Intent Search**
- Keywords: "portable storage Ocean County", "storage containers NJ delivery", "PODS alternative NJ"
- Budget: $15/day → scale on ROI
- Target: 20-mile radius from each location

**Campaign 2: Contractor Targeting**
- Keywords: "job site storage NJ", "construction site containers", "temporary storage contractor"
- Budget: $10/day
- Target: Builders, contractors, remodelers in service area

---

## Key Metrics to Track at 30/60/90 Days

- Followers gained (Facebook + Instagram)
- Post reach per week
- Website visits from social
- Inbound calls/texts attributed to social/ads
- Revenue tied to "heard about us on social media"

**Target Year 1:** 10-20 new rentals/month from digital marketing = $6,000-12,000 MRR additional

---

## What Needs Joe's Action NOW (Before April 30)

1. **Confirm Facebook/Instagram page status** — do they exist? Admin access?
2. **Approve Google Ads budget** — $1,000/month to start?
3. **Video content** — who's shooting? When?
4. **Special launch offer** — what's the promo? "First month free"? Discount?
5. **NC manager coordination** — is NC ready to participate in social launch?

---

*File: /projects/surfbox-april30-launch-checklist.md*
*Rob Lobster 🦞 — April 8, 2026*